McDonald's Embraces Diversity, Loses Revenue




A few years ago, McDonald's decided that its #1 goal was to pander to the black race. Why any corporation would want to pander to a specific race seems odd to me. After all, doesn't McDonald's also want White, Hispanic and Asian customers? Yet, the only race given such preferential treatment is people of African descent. McDonald's does not celebrate 365White or 365Jew (that would be racist!). But McDonald's has a special program to reach out to Blacks.

http://www.mcdonalds.com/365black/en/home.html

Yet, despite this out reach to "diversity", McDonald's has been losing revenue. Weird. I thought "diversity" was a winning strategy!

http://www.forbes.com/sites/laurengensler/2015/04/22/new-ceo-same-problems-at-mcdonalds-as-revenue-falls-11/

Comments

  1. Laguna Beach FogeyMay 2, 2015 at 2:46 PM

    The former president and CEO of McDonald's from 2012 to 2015 was Don Thompson, an African.

    ReplyDelete
  2. Laguna Beach FogeyMay 2, 2015 at 2:47 PM

    The former president and CEO of McDonald's from 2012 to 2015 was Don Thompson, an African.

    ReplyDelete
  3. LuekMay 2, 2015 at 10:23 PM

    Haven't ate at McD's in years and don't plan to. The food is not really food anyway. It is junk. BTW: Diversity may or may not be a winning strategy but McDonald's doesn't have any diversity since they only care about getting the black trade and take the white customers for granted. Screw McD's !!!

    ReplyDelete
  4. GothausMay 3, 2015 at 8:41 AM

    Who wants to eat in a McDonald's in the first place? It's not so cheap and their food is complete garbage. I can not understand the success it has achieved worldwide, specialy in countries like Spain, Italy or France, where food is a religion.

    ReplyDelete
  5. MaryCMay 5, 2015 at 1:44 AM

    McD's probably want to pinch KFC's trade.

    ReplyDelete

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